四川旅游学院学报
四川旅遊學院學報
사천여유학원학보
Journal of Sichuan Higher Institute of Cuisine
2014年
5期
46-48,56
,共4页
茶文化%旅游者%消费行为%信阳
茶文化%旅遊者%消費行為%信暘
다문화%여유자%소비행위%신양
tea culture%tourists%consumer behavior%Xinyang
文章以信阳市车云山村为例,采用问卷调查法,借助SPSS、EXCEL统计软件对数据进行处理,通过茶文化旅游者的认知与动机、购买决策、满意度等对信阳市茶文化旅游者消费行为进行了分析与研究。结果表明,出游动机凸显购买茶叶、放松身心,对旅游者出游决策影响最大的是住宿交通等配套设施;体验活动对游客满意度影响较大;消费以购买茶叶和吃饭为主;停留时间较短。
文章以信暘市車雲山村為例,採用問捲調查法,藉助SPSS、EXCEL統計軟件對數據進行處理,通過茶文化旅遊者的認知與動機、購買決策、滿意度等對信暘市茶文化旅遊者消費行為進行瞭分析與研究。結果錶明,齣遊動機凸顯購買茶葉、放鬆身心,對旅遊者齣遊決策影響最大的是住宿交通等配套設施;體驗活動對遊客滿意度影響較大;消費以購買茶葉和喫飯為主;停留時間較短。
문장이신양시차운산촌위례,채용문권조사법,차조SPSS、EXCEL통계연건대수거진행처리,통과다문화여유자적인지여동궤、구매결책、만의도등대신양시다문화여유자소비행위진행료분석여연구。결과표명,출유동궤철현구매다협、방송신심,대여유자출유결책영향최대적시주숙교통등배투설시;체험활동대유객만의도영향교대;소비이구매다협화흘반위주;정류시간교단。
The paper,taking Cheyunshan village as an example ,explores tourist consumption behaviors in tea culture tourism such as their cognition , motivation , purchase decisions and satisfaction by means of question-naires ,which are then analyzes by using SPSS and EXcell.The findings suggest that most tourists are attracted here because of their desire to buy tea and relax themselves , that accommodation and transportation facilities are the most influential factors for tourists ’ decision-making process , that experiential activities are the most important determinant for tourists ’ satisfaction , that priority of their spending is given to tea purchase and dining,and that they usually stay for a relatively short period of time .