CAJ | 학술논문

作为传统媒体的报纸，在经历了近400年发展之后，其生存与发展遇到了新媒体前所未有的挑战，其优势逐渐式微、劣势日益凸显，转型和媒体融合是报纸今后生存和发展的必然选择。当下报纸实现转型的路径是：选择弃纸上网，走数字化生存之路；坚持内容为王，走付费化阅读之路；加强媒体融合，走一体化发展之路。然而报纸人依然存在着观念保守，无视传统媒体存在的“潜在危机”，面对新媒体的“本领恐慌”，能力不济等问题，在一定程度上影响着报纸的转型与升级。
작위전통매체적보지，재경력료근400년발전지후，기생존여발전우도료신매체전소미유적도전，기우세축점식미、열세일익철현，전형화매체융합시보지금후생존화발전적필연선택。당하보지실현전형적로경시：선택기지상망，주수자화생존지로；견지내용위왕，주부비화열독지로；가강매체융합，주일체화발전지로。연이보지인의연존재착관념보수，무시전통매체존재적“잠재위궤”，면대신매체적“본령공황”，능력불제등문제，재일정정도상영향착보지적전형여승급。
As a traditional media,newspaper is undergoing the unprecedented challenge from new media,af-ter its nearly 400 years'development.Advantages of newspaper decline while its weaknesses grow.Trans-formation and media integration are the inevitable choices for newspaper's survival and development.Cur-rently,transformation approaches for newspaper are as followed.Transform the media platform from paper to Internet and grow in virtue of digitization;persist in the content oriented principle and gain profits from copyright royalties;strength media merging and follow the path of integration.A few of conservative pub-lishers ignore the“latent crisis”for traditional media;they feel less capable when facing “capability panic”of the new media.As a result,these troubles restrict transformations and upgrading of newspaper to some extent.