CAJ | 학술논문

随着传媒技术的不断发展，公民社会的渐趋形成，公民参与教育改革的热情持续增加，社会舆论对教育发展的影响正在加大。社会舆论是一个复合的概念，媒体是社会舆论传播的重要渠道。因为传播特征和传播方式的不同，不同媒体对教育改革和发展的支持现状也有很大的差异。主流媒体坚持传统的宣传与鼓动模式，不遗余力地推动教育的改革和发展；都市媒体在市场和社会的压力下，寻找舆论宣传与新闻营销的平衡；社交媒体能够让公众直接监督教育管理和教学活动，社交媒体成为舆论监督和规范改革的重要力量。社会舆论可以成为教育改革和发展的“正能量”，为教育改革提供智力支持，指引教育发展的方向；同时，社会舆论也具有情绪化、非理性的特征，如果教育部门不能够对其进行有效的引导，社会舆论也会产生强大的负面效应。教育管理部门、教育教学单位应该在把握不同媒体传播规律的前提下，不断引导社会舆论向支持教育改革和发展的方向发展。
수착전매기술적불단발전，공민사회적점추형성，공민삼여교육개혁적열정지속증가，사회여론대교육발전적영향정재가대。사회여론시일개복합적개념，매체시사회여론전파적중요거도。인위전파특정화전파방식적불동，불동매체대교육개혁화발전적지지현상야유흔대적차이。주류매체견지전통적선전여고동모식，불유여력지추동교육적개혁화발전；도시매체재시장화사회적압력하，심조여론선전여신문영소적평형；사교매체능구양공음직접감독교육관리화교학활동，사교매체성위여론감독화규범개혁적중요역량。사회여론가이성위교육개혁화발전적“정능량”，위교육개혁제공지력지지，지인교육발전적방향；동시，사회여론야구유정서화、비이성적특정，여과교육부문불능구대기진행유효적인도，사회여론야회산생강대적부면효응。교육관리부문、교육교학단위응해재파악불동매체전파규률적전제하，불단인도사회여론향지지교육개혁화발전적방향발전。
With the continuous development of media technology and gradual formation of the civil society , cit-izens'participation enthusiasm in educational reform continues to increase .With different characteristics and forms of communication , different media , such as the mainstream media , the urban media and the social media , have dif-ferent support models to the reform and development of education .The social public opinion can become the “posi-tive energy” of education reform and development;it can provide intellectual support and guide the direction of ed-ucation development .At the same time , with the emotional and irrational characteristics , the social public opinion can have strong negative effect if the education sector can't effectively guide it .The education sector should grasp the communication rules of different media and guide public opinion to support the education reform and develop -ment.