CAJ | 학술논문

以248家企业网站为样本，基于第三方统计工具提供的数据，对搜索引擎优化技术与网站友好性(对搜索引擎的友好性、对用户的友好性)的关系进行实证研究，发现：特别设计的404错误页面、更大的链接广度和更大的网页大小能提高网站对搜索引擎的友好性；特别设计的404错误页面、更大的链接广度能提高网站对用户的友好性；更长的标题长度既降低网站对搜索引擎的友好性，也降低日均页面访问量，标题长度与百度权重呈U型关系。
이248가기업망참위양본，기우제삼방통계공구제공적수거，대수색인경우화기술여망참우호성(대수색인경적우호성、대용호적우호성)적관계진행실증연구，발현：특별설계적404착오혈면、경대적련접엄도화경대적망혈대소능제고망참대수색인경적우호성；특별설계적404착오혈면、경대적련접엄도능제고망참대용호적우호성；경장적표제장도기강저망참대수색인경적우호성，야강저일균혈면방문량，표제장도여백도권중정U형관계。
Using 248 business websites as sample, the relationship between search engine optimization techniques and friendliness of web-site( i. e. , search engine-friendliness and user-friendliness) are empirically tested. The data gathered through a third-party data collection server. Results indicate that specially designed 404 error page, more link popularity and larger page size increase search engine-friendliness of website, whereas specially designed 404 error page and more link popularity increase user-friendliness of website. Furthermore, our findings reveal that longer title length decrease both search engine-friendliness and daily page views. Title length takes a U-shape relation-ship with Baidu weight.