CAJ | 학술논문

在文献分析的基础上，引入系统研究方法，界定了微博舆情生成机制。微博舆情生成系统包括：舆情主体、舆情事件、舆情平台、舆情本身四个要素，并在此基础上剖析了微博舆情生成的基本规律。研究发现：微博舆情的生成是复杂的四个要素相互作用、相互影响的过程；微博舆情产生的社会根源是现实社会及其事件；微博舆情传播当中，意见领袖对于舆情的生成至关重要。
재문헌분석적기출상，인입계통연구방법，계정료미박여정생성궤제。미박여정생성계통포괄：여정주체、여정사건、여정평태、여정본신사개요소，병재차기출상부석료미박여정생성적기본규률。연구발현：미박여정적생성시복잡적사개요소상호작용、상호영향적과정；미박여정산생적사회근원시현실사회급기사건；미박여정전파당중，의견령수대우여정적생성지관중요。
Based on literature analysis, the paper introduces a system research method and defines the micro-blog public opinion formation mechanism. Micro-blog public opinion generation system includes four elements of public opinion subject, public opinion event, public o-pinion platform and the public opinion itself. Then the basic rules of the micro-blog public opinion formation are analyzed based on the a-nalysis of the system elements. It is found that the generation of micro-blog public opinion is a complex process of the interaction and in-fluence of the four elements;the social roots of micro-blog public opinion is the social reality and the social event involved;opinion lead-ers is crucial for generation of public opinion in micro-blog public opinion communication process.