CAJ | 학술논문

为了提升大型农业展会服务效果，探索农业技术推广服务新渠道，以第十九届杨凌农业高新科技成果博览会为例，通过问卷调查和统计分析，以受访者职业为判别因子，从交流展示功能、技术推广功能、主题宣传功能3个维度对农业高新技术展会的功能进行绩效分析和现状评价。结果表明：该届展会在改善现场服务、支持农业新技术传播及扩大宣传效果等方面工作具有较大提升潜力，并针对问题提出了相应的对策和建议。
위료제승대형농업전회복무효과，탐색농업기술추엄복무신거도，이제십구계양릉농업고신과기성과박람회위례，통과문권조사화통계분석，이수방자직업위판별인자，종교류전시공능、기술추엄공능、주제선전공능3개유도대농업고신기술전회적공능진행적효분석화현상평개。결과표명：해계전회재개선현장복무、지지농업신기술전파급확대선전효과등방면공작구유교대제승잠력，병침대문제제출료상응적대책화건의。
In order to improve the agricultural exhibition service and explore new channels for agricultural tech-nology extension ,questionnaire survey and statistics methods were applied to investigate the service effect of the 19th China Yangling Agricultural Hi-Tech Fair(CAF) .Status and potential of service were assessed from three dimensions of recognition inculding field service effectiveness ,long-service capabilities and publicity , which distinguished by discriminating factor of respondents’ occupation .The results showed that there were still more potential to improve field service ,support diffusion of the new agricultural technology and contribute to the publicity .At the same time ,the corresponding advices and countermeasures were suggested .