CAJ | 학술논문

体育产业融合并非是一蹴而就的产业发展变革，而是在创新技术、市场需求多样化、企业竞争协同、政府干预等多种因素共同作用下阶段性的动态发展过程。基于我国体育产业融合发展的主导因素及其特点，其可分为技术渗透式、功能复合式、市场共拓式和资源互享式四种模式。本文提出促进我国体育产业融合发展的对策：以“大融合”统领泛体育产业未来发展、培育和壮大具有市场竞争力的体育企业、以管理体制改革实现多产业对话与协调机制、以体育产业集群推进体育产业融合发展、注重融合型体育人才的培养。
체육산업융합병비시일축이취적산업발전변혁，이시재창신기술、시장수구다양화、기업경쟁협동、정부간예등다충인소공동작용하계단성적동태발전과정。기우아국체육산업융합발전적주도인소급기특점，기가분위기술삼투식、공능복합식、시장공탁식화자원호향식사충모식。본문제출촉진아국체육산업융합발전적대책：이“대융합”통령범체육산업미래발전、배육화장대구유시장경쟁력적체육기업、이관리체제개혁실현다산업대화여협조궤제、이체육산업집군추진체육산업융합발전、주중융합형체육인재적배양。
The sports industry convergence is not a overnight change but a process of dynamic development under the combined action of many factors. Based on the dominant factors of China's ports industry convergence and its charac-teristic, the integration can be divided into four different models:the osmosis technology, multiple functions, market ex-tension and resource sharing. The integration of the development of China's sports industry will be enhanced through five measures:the future development of the Pan-sports industry is guided by the"great fusion", nurture and develop sport enterprise market competitiveness, achieve multi-industry management system dialogue and coordination mechanisms by reforming management system, promote the development of integration of sports industry through sports industry cluster and focus on integration of sports talents cultivation.