CAJ | 학술논문

随着我国劳动年龄人口比重的下降以及劳动力成本的提升，传统的以廉价劳动力优势获得利润的体育用品业发展方式已难以为继。在这种背景下，转变体育用品业的发展方式，促使其从粗放型发展向集约型发展就成了我国体育用品业破解“大而不强”困境的重要举措。具体就是：积极地引进先进技术，增强产业的集群效应，进而提高人力资本的利用率；加强行业管理，规范产品的生产标准，提升我国体育用品业的国际竞争力；提高创新能力，加快企业的品牌建设，从中国制造向中国创造转变。
수착아국노동년령인구비중적하강이급노동력성본적제승，전통적이렴개노동력우세획득리윤적체육용품업발전방식이난이위계。재저충배경하，전변체육용품업적발전방식，촉사기종조방형발전향집약형발전취성료아국체육용품업파해“대이불강”곤경적중요거조。구체취시：적겁지인진선진기술，증강산업적집군효응，진이제고인력자본적이용솔；가강행업관리，규범산품적생산표준，제승아국체육용품업적국제경쟁력；제고창신능력，가쾌기업적품패건설，종중국제조향중국창조전변。
With the increase of Chinese labor costs because of the decrease of the working-age population proportion, the traditional development mode of sporting goods industry which profits through the advantage of cheap labor has been difficult to sustain. In this context, changing the development mode of sporting goods industry from the extensive to intensive one has become an important measure to crack its 'big-but-not-strong' dilemma which requires Chinese sporting goods industry to introduce advanced technology actively and enhance industry cluster effect so as to increase its utilization of human capital. At the same time, it should strengthen sector management, regulate manufacturing standard of products to enhance its international competitiveness. Moreover, Chinese sporting goods industry also should improve its capacity of innovation, speed up corporate brand building to complete the shift from the ' made-in-China' pattern to the 'innovated-in-China' one.