科教导刊
科教導刊
과교도간
THE GUIDE OF SCIENCE & EDUCATION
2014年
26期
211-212
,共2页
房地产%营销模式%顾客价值理论%整合营销%网络营销
房地產%營銷模式%顧客價值理論%整閤營銷%網絡營銷
방지산%영소모식%고객개치이론%정합영소%망락영소
real estate%marketing model%customer value theory%integrated marketing%network marketing
今年来，随着房地产调控的不断深入，致使目前的房地产市场处于持续低迷的状态，房地产业的竞争也加剧，这就要求房地产营销模式从关注自身转变为对消费者的关注。本文从我国房地产营销模式的现状入手，旨在通过对顾客价值理论的分析，寻找探索房地产营销的新模式。
今年來，隨著房地產調控的不斷深入，緻使目前的房地產市場處于持續低迷的狀態，房地產業的競爭也加劇，這就要求房地產營銷模式從關註自身轉變為對消費者的關註。本文從我國房地產營銷模式的現狀入手，旨在通過對顧客價值理論的分析，尋找探索房地產營銷的新模式。
금년래，수착방지산조공적불단심입，치사목전적방지산시장처우지속저미적상태，방지산업적경쟁야가극，저취요구방지산영소모식종관주자신전변위대소비자적관주。본문종아국방지산영소모식적현상입수，지재통과대고객개치이론적분석，심조탐색방지산영소적신모식。
This year, along with the deepening of real estate regulation, resulting in the current real estate market downturn in the state of competition in the real estate industry also increased, which requires attention from their real estate marketing model into a concern for consumers. From the current situation of the real estate marketing model to start, aims to analyze customer value theory, to find a new model to explore the real estate marketing.
