CAJ | 학술논문

后现代社会消费模式发生了质变，那就是符号消费的产生。符号消费逻辑运作的前提是物必须成为符号。在物的世界与人的精神世界的交互运动中，物具备了符号价值与社会意义。因而消费体现为复杂的、综合性的文化现象。消费并非与他人无涉的纯粹的个人行为，而是关乎他人的伦理行为，关乎他人的生存资源、他人的感受、他人的权利。在符号消费过程中，消费者主体不断趋于精神性的自我实现，破坏并也生成着新的伦理文化，解构并建构着新的社会伦理关系与结构。
후현대사회소비모식발생료질변，나취시부호소비적산생。부호소비라집운작적전제시물필수성위부호。재물적세계여인적정신세계적교호운동중，물구비료부호개치여사회의의。인이소비체현위복잡적、종합성적문화현상。소비병비여타인무섭적순수적개인행위，이시관호타인적윤리행위，관호타인적생존자원、타인적감수、타인적권리。재부호소비과정중，소비자주체불단추우정신성적자아실현，파배병야생성착신적윤리문화，해구병건구착신적사회윤리관계여결구。
Post-modern social consumption patterns have undergone a qualitative change, which is the symbolic consumption. The premise of logical operation of symbol consumption is that the matter must be a symbol. In interactive movement between the material world and people’s spiritual world, the matter has symbolic value and social significance, thus consumption reflects the complex, comprehensive cultural phenomenon. Consumption is not a pure personal behavior that does not need to cooperate with others, and there is a close relationship with the ethical behavior of others, others’ living resources, the feelings and rights of others. In the symbolic consumption process, the consumer subjects tend to spiritual self-realization unceasingly, which destroys the old while creating new ethical culture and constructing new social ethics relation and structure.