CAJ | 학술논문

中国、美国电动汽车市场销量的对比表明，中美市场之间存在着巨大差距。通过消费者行为分析找出了影响消费者购买电动汽车的关键因素，并对我国发展电动汽车提出了建议。
중국、미국전동기차시장소량적대비표명，중미시장지간존재착거대차거。통과소비자행위분석조출료영향소비자구매전동기차적관건인소，병대아국발전전동기차제출료건의。
hTe comparison of the electric vehicle sales of China and US indicates that the market has a huge gap, not only on the sales and shares, but also at the increasing rate. To ifnd out the inner reason, the article analyses the key factors inlfuencing consumers to buy electric vehicles based on the consumer behavior analysis and the EKB model. We discover that the market has wide differences in diversity of products, Convenience of charging and Purchasing power between China and US which leads the gap in the consumption level. Different with the traditional analysis in view of policy and industry, the article recognizes the difference in market demand based on consumers’perspective. And relevant Suggestions are put forward for China's drive for electric vehicles.