CAJ | 학술논문

在三网融合下，广电作为传统的广播电视媒体面对互联网OTT网络电视的冲击，有了前所未有的危机。如何应对危机？从“内功”修炼的4个方面分析阐述：首先转变服务理念，改善服务态度；其次保证网络质量；第三提高安装维护人员的工作技能；最后提升工作人员的服务技巧，这4个方面是留住客户的重要因素，“内功”修炼好了，竞争力自然就提高了，危机化解也就水到渠成。
재삼망융합하，엄전작위전통적엄파전시매체면대호련망OTT망락전시적충격，유료전소미유적위궤。여하응대위궤？종“내공”수련적4개방면분석천술：수선전변복무이념，개선복무태도；기차보증망락질량；제삼제고안장유호인원적공작기능；최후제승공작인원적복무기교，저4개방면시류주객호적중요인소，“내공”수련호료，경쟁력자연취제고료，위궤화해야취수도거성。
In the convergence of three networks, radio and television as the traditional radio and television media face the impact of Internet television network OTT,a hitherto unknown crisis.How to deal with the cri-sis?Author thinks that“analysis from four aspects:first,the internal” practice to change the service concept, improve service attitude; second, to ensure the quality of the network; third improve the equipment mainte-nance staff skills;finally the promotion staff service skills.These four aspects of the cultivation is an important factor to decide whether to retain customers.“Internal strength” to practice good,competitiveness will naturally increase,to resolve the crisis is a matter of course.