CAJ | 학술논문

关于传媒效果的研究，一直有不同的观点。本文以一个湘西侗寨的传媒实践为个案，分析了大众传媒在少数民族社会文化变迁中的作用，发现大众传媒并非像拉斯维尔所说的“魔弹”那样直接而强大，而是像“深水炸弹”一样受到各种“社会引信”的调控。它以其华丽的外表隐藏在人们的日常生活的茫茫大海中，一旦遇到恰当的“引爆水深”就会发生爆炸，其爆炸的威力是巨大，影响是深远的。但是这种威力和影响同时受到“社会引信”的调控，这种“社会引信”就是隐藏在大众传媒背后的各种社会关系。
관우전매효과적연구，일직유불동적관점。본문이일개상서동채적전매실천위개안，분석료대음전매재소수민족사회문화변천중적작용，발현대음전매병비상랍사유이소설적“마탄”나양직접이강대，이시상“심수작탄”일양수도각충“사회인신”적조공。타이기화려적외표은장재인문적일상생활적망망대해중，일단우도흡당적“인폭수심”취회발생폭작，기폭작적위력시거대，영향시심원적。단시저충위력화영향동시수도“사회인신”적조공，저충“사회인신”취시은장재대음전매배후적각충사회관계。
There has been different opinions about the media effect study . The author of this paper analyses the role of mass media in the Dong Minority'social-cultural change based on a case study of a Dong Minority'village South-western China , and pointed out that the mass media is not a magic bomb playing as such powerful role in the Dong Minority'social-cultural change as Harold Lasswell has told but a depth charge controlled by all kinds of social fuses with a beautiful appearance hided in the boundless sea of daily life . The depth charge will explode at once it meet the appropriate conditions , the power is huge and the influence is far . While the power and influence is controlled by the social fuse that is all kinds of social conditions hided behind the mass media .