职业技术教育
職業技術教育
직업기술교육
VOCATIONAL AND TECHNICAL EDUCATION
2014年
23期
87-89
,共3页
高等职业教育%市场营销%能力本位%立体化教材
高等職業教育%市場營銷%能力本位%立體化教材
고등직업교육%시장영소%능력본위%입체화교재
higher vocational education%marketing%competency-based%dimensional teaching materials
高职市场营销立体化教材的开发应深入调研，了解企业需求，明确人才培养的目标岗位，剖析岗位核心能力，确定能力本位的核心课程，并根据岗位核心课程对应的职业能力，提取典型工作任务，制定课程标准，构建基于岗位核心能力的课程教材体系。整合同类院校相同专业资源，实行多校合作，借助于互联网技术，对立体化教材系列配套资源进行整体开发，并搭建“虚实结合”实践实战平台，为立体化教材的实施提供保障。
高職市場營銷立體化教材的開髮應深入調研，瞭解企業需求，明確人纔培養的目標崗位，剖析崗位覈心能力，確定能力本位的覈心課程，併根據崗位覈心課程對應的職業能力，提取典型工作任務，製定課程標準，構建基于崗位覈心能力的課程教材體繫。整閤同類院校相同專業資源，實行多校閤作，藉助于互聯網技術，對立體化教材繫列配套資源進行整體開髮，併搭建“虛實結閤”實踐實戰平檯，為立體化教材的實施提供保障。
고직시장영소입체화교재적개발응심입조연，료해기업수구，명학인재배양적목표강위，부석강위핵심능력，학정능력본위적핵심과정，병근거강위핵심과정대응적직업능력，제취전형공작임무，제정과정표준，구건기우강위핵심능력적과정교재체계。정합동류원교상동전업자원，실행다교합작，차조우호련망기술，대입체화교재계렬배투자원진행정체개발，병탑건“허실결합”실천실전평태，위입체화교재적실시제공보장。
Development of vocational dimensional marketing teaching materials requires us understanding the business needs, specifically personnel training goal posts, analyzing the post core competencies, determining competency-based core curriculum and core curriculum based on positions corresponding professional ability, extracting typical tasks and formulating curriculum standards. By means of Internet technology, similar institutions in the same professional should be working together to develop the multidimensional textbook series matching resources, and build a combination practice platform to provide protection for the implementation of multidimensional teaching materials.
