旅游研究
旅遊研究
여유연구
TOURISM RESEARCH
2014年
4期
79-85
,共7页
酒店管理专业%办学定位%振兴民族酒店产业%“中国服务”模式
酒店管理專業%辦學定位%振興民族酒店產業%“中國服務”模式
주점관리전업%판학정위%진흥민족주점산업%“중국복무”모식
hospitality education%orientation of talent%revitalize the national hotel industry%“Chinese Service”model
对我国酒店管理专业办学定位的研究，学者们主要有三种观点：市场需求导向、国际化导向和适度超前。近年来，随着我国酒店客源市场由国外客源为主体转变为国内客源为主体，客观要求酒店业应打造一整套“中国服务”模式以适应需求。通过对三种办学定位的形成原因和内涵进行评价，并结合我国酒店产业发展的整体定位，提出现阶段我国酒店管理专业应确立以振兴民族酒店产业为导向的办学定位。
對我國酒店管理專業辦學定位的研究，學者們主要有三種觀點：市場需求導嚮、國際化導嚮和適度超前。近年來，隨著我國酒店客源市場由國外客源為主體轉變為國內客源為主體，客觀要求酒店業應打造一整套“中國服務”模式以適應需求。通過對三種辦學定位的形成原因和內涵進行評價，併結閤我國酒店產業髮展的整體定位，提齣現階段我國酒店管理專業應確立以振興民族酒店產業為導嚮的辦學定位。
대아국주점관리전업판학정위적연구，학자문주요유삼충관점：시장수구도향、국제화도향화괄도초전。근년래，수착아국주점객원시장유국외객원위주체전변위국내객원위주체，객관요구주점업응타조일정투“중국복무”모식이괄응수구。통과대삼충판학정위적형성원인화내함진행평개，병결합아국주점산업발전적정체정위，제출현계단아국주점관리전업응학립이진흥민족주점산업위도향적판학정위。
Concerning the study of the orientation of hotel management in our country,scholars have three main viewpoints:market-oriented,internationalization-oriented and moderate advance.Recent years,with the fundamental changes in our hotel tourist market from foreign tourists as the main to domestic tourists as the main,it's essential and objective for hotel industry to cre-ate a set of “Chinese Service”models to meet the demands.Through the analysis of the causation and the content of these three ed-ucational orientations as well as the combination with our hotel industry's overall positioning,it is suggested that nowadays our hotel management should establish the orientation of revitalizing our national hotel industry as the guiding direction.
