CAJ | 학술논문

文章采用理论分析法、频度分析法选取模糊效应评价指标，通过问卷调查和专家打分法收集数据。借助 SPSS 统计软件对数据进行因子分析，归纳出节事旅游活动效应评价指标体系的6大领域层：人文素养提高效应、城市经济发展效应、社会空间完善效应、文化传承创新效应、生态环境改善效应、价值持续开发效应，并建立累积线性综合评估模型。以苏州国际旅游节为实证研究案例。研究表明，所构建的评价指标体系具备应用性和可行性。
문장채용이론분석법、빈도분석법선취모호효응평개지표，통과문권조사화전가타분법수집수거。차조 SPSS 통계연건대수거진행인자분석，귀납출절사여유활동효응평개지표체계적6대영역층：인문소양제고효응、성시경제발전효응、사회공간완선효응、문화전승창신효응、생태배경개선효응、개치지속개발효응，병건립루적선성종합평고모형。이소주국제여유절위실증연구안례。연구표명，소구건적평개지표체계구비응용성화가행성。
This article adopts theoretical analysis and frequency analysis method to establish original effect evaluation index system.Meanwhile,by collecting relevant data through questionnaires and expert scoring method,and with the help of statistical software for data factor analysis,six evaluation of tourism event indicators have been created,that is,improvement of humanities, urban economic development,improvement of social space,cultural heritage innovation effect,improvement of the ecological envi-ronment,the value of continued development.And this article establishes the cumulative linear integrated assessment models.Tak-ing Suzhou International Tourism Festival for example,research shows that the evaluation index system has better application and feasibility.According to the evaluation results,we provide development strategies.