农业网络信息
農業網絡信息
농업망락신식
AGRICULTURE NETWORK INFORMATION
2014年
10期
59-62
,共4页
搜索引擎%农产品%网络营销%排名
搜索引擎%農產品%網絡營銷%排名
수색인경%농산품%망락영소%배명
search engine%agricultural products%network marketing%keyword%ranking
我国农产品在流通过程中一直存在许多问题和矛盾，阻碍着农民增收、农业增效，影响了农村经济的发展。在搜索引擎营销中，消费者通过搜索引擎寻找自己想要的农产品，经营者在搜索引擎投放关键词推广农产品，搜索引擎搭建了生产者与消费者直通的桥梁，省去了许多中间环节和成本，提高了农业利润，对发展农村经济有着重大意义。文章从CNNIC发布的有关搜索引擎报告入题，报告了农产品搜索营销具有节约流通成本、提高流通效率、扩大市场范围、实现低成本推广等现实意义，通过对农产品搜索引擎营销现状的调查，有针对性地提出建设优秀网站、定位关键词、排名靠前、平台选择、建客户管理系统以及付费排名等农产品搜索引擎营销的发展策略。
我國農產品在流通過程中一直存在許多問題和矛盾，阻礙著農民增收、農業增效，影響瞭農村經濟的髮展。在搜索引擎營銷中，消費者通過搜索引擎尋找自己想要的農產品，經營者在搜索引擎投放關鍵詞推廣農產品，搜索引擎搭建瞭生產者與消費者直通的橋樑，省去瞭許多中間環節和成本，提高瞭農業利潤，對髮展農村經濟有著重大意義。文章從CNNIC髮佈的有關搜索引擎報告入題，報告瞭農產品搜索營銷具有節約流通成本、提高流通效率、擴大市場範圍、實現低成本推廣等現實意義，通過對農產品搜索引擎營銷現狀的調查，有針對性地提齣建設優秀網站、定位關鍵詞、排名靠前、平檯選擇、建客戶管理繫統以及付費排名等農產品搜索引擎營銷的髮展策略。
아국농산품재류통과정중일직존재허다문제화모순，조애착농민증수、농업증효，영향료농촌경제적발전。재수색인경영소중，소비자통과수색인경심조자기상요적농산품，경영자재수색인경투방관건사추엄농산품，수색인경탑건료생산자여소비자직통적교량，성거료허다중간배절화성본，제고료농업리윤，대발전농촌경제유착중대의의。문장종CNNIC발포적유관수색인경보고입제，보고료농산품수색영소구유절약류통성본、제고류통효솔、확대시장범위、실현저성본추엄등현실의의，통과대농산품수색인경영소현상적조사，유침대성지제출건설우수망참、정위관건사、배명고전、평태선택、건객호관리계통이급부비배명등농산품수색인경영소적발전책략。
The circulation of China's agricultural products still exist many problems and contradictions which hinder the rise of farmers’ income and agricultural efficiency and affect the development of rural economy. In the search engine marketing, consumers find their desired agricultural products by the search engine and producers promote agricultural products by putting key words, search engine has built a bridge between producers and consumers and omitted many intermediate links and cost, improving agricultural profits, which was of great significance to the development of rural economy. From the relevant searching reports issued by CNNIC, this article reported the advantages that search marketing had, including saving circulation cost, improving circulation efficiency, expanding market scope, realizing promotion with low cost. Through the investigation on the search engine marketing of agricultural products, the development strategies were put forward, like constructing excellent websites, locating key words, ranking forward, selecting platform, building customer management system and paid ranking, etc.
