CAJ | 학술논문

为研究电子商务背景下企业和顾客之间的价值创造，从关系观的理论视角构建基于IS应用能力的价值共同创造模型，分析IS应用能力、关系资产、顾客敏捷性和关系价值的构念和维度，应用实证方法验证理论假设。实证研究验证了顾客敏捷性在价值创造的中介作用、IS应用能力对关系资产的互补作用及其对关系价值产生的影响。基于IS应用能力的价值共同创造模型拓展了服务主导逻辑下的价值创造框架，新的理论模型和实证结论解释了电子商务环境下企业通过IS应用能力与顾客进行价值共同创造的机理，为进一步的理论发展和企业实践提供指导。
위연구전자상무배경하기업화고객지간적개치창조，종관계관적이론시각구건기우IS응용능력적개치공동창조모형，분석IS응용능력、관계자산、고객민첩성화관계개치적구념화유도，응용실증방법험증이론가설。실증연구험증료고객민첩성재개치창조적중개작용、IS응용능력대관계자산적호보작용급기대관계개치산생적영향。기우IS응용능력적개치공동창조모형탁전료복무주도라집하적개치창조광가，신적이론모형화실증결론해석료전자상무배경하기업통과IS응용능력여고객진행개치공동창조적궤리，위진일보적이론발전화기업실천제공지도。
To illustrate how firms and customers co-create value in business to business B2B e-commerce an integrated value co-creation model is proposed based on information systems IS application capabilities from the relational view.IS application capabilities relational assets customer agility and relational value are constructed and tested by empirical analysis.The empirical research tests and verifies the mediating effect of customer agility and the interactions of IS application capabilities and relational assets as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic and reveals the mechanism of how firms and customers co-create value in B2B e-commerce based on IS application capabilities which provides the basis for further theory development and a practice guide.