CAJ | 학술논문

目的：分析武汉市疾病预防控制中心通过不同媒介开展健康传播的信息状况，为今后更好开展健康传播提供依据。方法收集2012及2013年2年不同媒介开展健康传播的信息，采用内容分析法对传播信息时间分布、传播媒介分布和议题分布等进行分析。结果2年间发布媒介健康传播信息1012条，其中2012年397条，2013年615条。信息发布在时间分布上不均衡，内容与健康事件有关；在媒介分布上，传统媒介24．80％，其中纸媒占传统媒介的72．11％，新媒介75．20％，其中微博占新媒介的88．31％；议题以健康影响因素与防病知识为主，占78．26％。结论传统媒介仍是健康传播的重要载体，而新媒介已成为健康传播的新兴载体；健康传播的重点是健康知识普及、促进公众行为转变。在应对突发公共卫生事件时，应抓住机遇大力开展健康传播。
목적：분석무한시질병예방공제중심통과불동매개개전건강전파적신식상황，위금후경호개전건강전파제공의거。방법수집2012급2013년2년불동매개개전건강전파적신식，채용내용분석법대전파신식시간분포、전파매개분포화의제분포등진행분석。결과2년간발포매개건강전파신식1012조，기중2012년397조，2013년615조。신식발포재시간분포상불균형，내용여건강사건유관；재매개분포상，전통매개24．80％，기중지매점전통매개적72．11％，신매개75．20％，기중미박점신매개적88．31％；의제이건강영향인소여방병지식위주，점78．26％。결론전통매개잉시건강전파적중요재체，이신매개이성위건강전파적신흥재체；건강전파적중점시건강지식보급、촉진공음행위전변。재응대돌발공공위생사건시，응조주궤우대력개전건강전파。
Objectives To analyze the information of health communication through different media from Wuhan CDC ,in order to provide the gist for the future health communication .Methods Information of different media in heath communication in 2012 and 2013 were collected .Content analysis method was used to analyze the time distri‐bution、transmission media distribution and subject distribution of the disseminate information .Results 1 012 infor‐mation through different media were transmited in recent 2 years ,while in 2012 the number was 397 and in 2013 595 .There was a disproportion in time distribution due to the health events .The proportion of the traditional media in the media distribution of health communication was 24 .80% (among them ,the newspaper was 72 .11% ) ,the new media was 75 .20% (among them ,Microblog was 88 .31% ) .The main issues were health factors and preven‐tion knowledge (78 .26% ) .Conclusions The traditional media is the important carrier of health communication , and the new media is the emerging carrier of health communication .The emphasis of the health communication is“to popularize the health knowledge and promote behavior change of the public” .When facing with a public heath e‐mergency ,we must seize the opportunity to develop health communication .