赣南师范学院学报
贛南師範學院學報
공남사범학원학보
JOURNAL OF GANNAN TEACHERS COLLEGE
2014年
5期
32-36
,共5页
瑞金%红色旅游区%体验%游客价值%整合转化链
瑞金%紅色旅遊區%體驗%遊客價值%整閤轉化鏈
서금%홍색여유구%체험%유객개치%정합전화련
Ruijin%red tourist district%experience%tourist value%integrated transformation-chain
基于体验旅游与顾客价值理论的综合考量，瑞金红色旅游区唯有创造高游客价值才能提升核心竞争力。在剖析游客感知价值的因子后，提出整合构建价值转化链是实现瑞金红色旅游区潜在游客价值向现实转化的路径。
基于體驗旅遊與顧客價值理論的綜閤攷量，瑞金紅色旅遊區唯有創造高遊客價值纔能提升覈心競爭力。在剖析遊客感知價值的因子後，提齣整閤構建價值轉化鏈是實現瑞金紅色旅遊區潛在遊客價值嚮現實轉化的路徑。
기우체험여유여고객개치이론적종합고량，서금홍색여유구유유창조고유객개치재능제승핵심경쟁력。재부석유객감지개치적인자후，제출정합구건개치전화련시실현서금홍색여유구잠재유객개치향현실전화적로경。
Based on the theories about Experience Tourism and Customer Value,the only way to improve its market competitive-ness is to create high tourist value for the red tourist district of Ruijin. After analyzing the perception factors of tourist perceived value, it proposes a route that can transform the potential tourist value into the real value by constructing an integrated value-transformation-chain in the red tourist district of Ruijin.
