CAJ | 학술논문

为解决现有居民公交方式选择行为模型中仅考虑可直接观测的显变量，尚未涉及对选择结果具有一定影响的不可直接观测的潜变量的问题，本文从潜变量与显变量角度，构建了公交方式选择行为结构方程模型。分析了各种影响因素之间的定量关系，以及对选择结果的影响作用大小，并依据出行者人格特质进行了分群行为特性研究。最后，将模型运用于成都公交出行实例分析中。结果表明：知觉价值对选择结果具有显著影响，可解释出行行为意向的62%信息，服务品质对知觉价值的影响高于票价合理性，且不同群体的选择行为特征存在一定差异。
위해결현유거민공교방식선택행위모형중부고필가직접관측적현변량，상미섭급대선택결과구유일정영향적불가직접관측적잠변량적문제，본문종잠변량여현변량각도，구건료공교방식선택행위결구방정모형。분석료각충영향인소지간적정량관계，이급대선택결과적영향작용대소，병의거출행자인격특질진행료분군행위특성연구。최후，장모형운용우성도공교출행실례분석중。결과표명：지각개치대선택결과구유현저영향，가해석출행행위의향적62%신식，복무품질대지각개치적영향고우표개합이성，차불동군체적선택행위특정존재일정차이。
To solve the existing mode choice behavior model of urban public transport considered only the observable variables, but do not relate to the unobserved latent variables which affect travel choices. And a structural equation model(SEM) of urban public transport mode choice behavior is built based on latent variables and observable variables. The quantitative relationship between various influencing factors and the effect to choice results are analyzed. With traveler personality traits, behavior characteristics of different groups are studied. Finally, the model is used in the Chengdu example analysis. It is pointed that the perceived value has a significant influence on choice results and can explain 62% of the travel behavioral intention. The service quality effect on perceived value is bigger than the price rationality. Choice behavior characteristics of different groups exist certain difference.