CAJ | 학술논문

山区农产品资源开发和营销一直是制约我国农户收入增长的主要因素。首先对我国近郊山区农产品生产和经营的特点、资源开发和营销状况进行了分析。在此基础上探讨了近郊山区农产品资源、交通、市场、政策及劳动力资源等方面存在的问题。研究表明，通过农产品加工、创意农产品开发、农产品体验式营销、网络营销及都市直营店经营等特色资源开发及营销策略创新，不仅可以提高农产品的附加值，增加农民收入，还可以带动地方经济发展，使近郊山区农业成为我国现代农业发展的重要组成部分。
산구농산품자원개발화영소일직시제약아국농호수입증장적주요인소。수선대아국근교산구농산품생산화경영적특점、자원개발화영소상황진행료분석。재차기출상탐토료근교산구농산품자원、교통、시장、정책급노동력자원등방면존재적문제。연구표명，통과농산품가공、창의농산품개발、농산품체험식영소、망락영소급도시직영점경영등특색자원개발급영소책략창신，불부가이제고농산품적부가치，증가농민수입，환가이대동지방경제발전，사근교산구농업성위아국현대농업발전적중요조성부분。
Mountain agricultural resource development and marketing has always been a main restricting factors of farmers' income growth. First,the characteristics of the suburban mountain agricultural products and operation in China and the condition of resource development and marketing are analyzed. On this basis discusses the suburban mountain agricultural resource,traffic,market,policy,and the problems of labor resources,etc. Research shows that,through the agricultural products processing,creative development,experiential marketing, network marketing for agricultural products and urban stores operating characteristic such as resource development and marketing strategy innovation,not only can improve the added value of agricultural products, increase farmers' income,can also drive the local economic development,make the suburban mountainous area agriculture is an important part of modern agriculture development in our country.