CAJ | 학술논문

近二十年来混合方法研究在战略管理学领域中日益增长。混合方法作为第三次研究方法运动，将定性与定量研究方法相结合，能够帮助研究工作者对各种现象产生丰富的理论洞见，这是单独使用定性或定量方法难以企及的。基于相关文献和1980-2012年间发表在战略管理学报（SMJ）上的典型论文，从选取的典型MMR论文研究问题的确定、设计策略的选取、数据收集与分析、整合讨论等四个研究阶段和环节上展开剖析，总结了战略管理学研究中混合研究方法的设计策略及其应用技巧。
근이십년래혼합방법연구재전략관이학영역중일익증장。혼합방법작위제삼차연구방법운동，장정성여정량연구방법상결합，능구방조연구공작자대각충현상산생봉부적이론동견，저시단독사용정성혹정량방법난이기급적。기우상관문헌화1980-2012년간발표재전략관이학보（SMJ）상적전형논문，종선취적전형MMR논문연구문제적학정、설계책략적선취、수거수집여분석、정합토론등사개연구계단화배절상전개부석，총결료전략관이학연구중혼합연구방법적설계책략급기응용기교。
Mixed methods research is becoming an increasingly popular approach in strategic management during two de-cades. As the third methodological movement, the mixed methods combine qualitative with quantitative research approaches and can help develop rich insights phenomena of interest that cannot be fully understood only using qualitative or quantita-tive methods. Based on the related literature and typical articles published in the Strategic Management Journal from 1980-2012, this paper analyses the selected typical MMR papers from four research stages and aspects such as research ques-tions, design strategy selection, data collection and analysis and integrating discussion, and get some conclusions about de-sign strategies and application skills of mixed research methods in strategic management.