CAJ | 학술논문

虚拟社区为用户的知识共享提供了巨大的便利。通过对国内外关于虚拟社区知识共享的现有研究成果予以系统分析，发现被用于虚拟社区知识共享研究的主要理论有社会认知理论、社会资本理论、计划行为理论、动机理论和信任理论等；影响虚拟社区用户知识共享的因素主要包括动机、自我效能、结果期望和态度等个人因素以及信任、互惠规范、社会认同等社会性因素。
허의사구위용호적지식공향제공료거대적편리。통과대국내외관우허의사구지식공향적현유연구성과여이계통분석，발현피용우허의사구지식공향연구적주요이론유사회인지이론、사회자본이론、계화행위이론、동궤이론화신임이론등；영향허의사구용호지식공향적인소주요포괄동궤、자아효능、결과기망화태도등개인인소이급신임、호혜규범、사회인동등사회성인소。
Virtual community is a very convenient platform for users to share knowledge. This paper analyzed the existing literatures about knowledge sharing in virtual communities systematically, and found the following results:the main theories applied to studying knowledge sharing in virtual communities included the social cognitive theory, the social capital theory, the planned behavior theory, the motivation theory and the trust theory;the influencing factors of knowledge sharing in virtual communities included personal factors and social factors, of which the former included motivations, self-efficacy, outcome expectancy and attitude, and the latter included trust, social identity, subjective norms and so on.