CAJ | 학술논문

为分析网络舆情研究中量化方法应用态势，以情报类杂志网络舆情文献为对象，利用内容分析方法，对网络舆情量化研究的态势、力量、主题以及量化研究中模型、方法与技术等展开分析。结果表明，目前网络舆情量化研究发展较快，一些研究机构和研究者围绕网络舆情识别与分析、监测与预警、传播与演变以及影响与应对等方面形成或构建了特定模型，探索或寻找了与特定网络舆情研究主题相契合的方法与工具，但网络舆情量化研究也存在应用不足和共识缺乏的问题。
위분석망락여정연구중양화방법응용태세，이정보류잡지망락여정문헌위대상，이용내용분석방법，대망락여정양화연구적태세、역량、주제이급양화연구중모형、방법여기술등전개분석。결과표명，목전망락여정양화연구발전교쾌，일사연구궤구화연구자위요망락여정식별여분석、감측여예경、전파여연변이급영향여응대등방면형성혹구건료특정모형，탐색혹심조료여특정망락여정연구주제상계합적방법여공구，단망락여정양화연구야존재응용불족화공식결핍적문제。
In order to analyze the application situation of quantitative methods in online public opinion researches, taking online public o-pinion literature such as intelligence magazines as research objects, and using the content analysis method, this article analyzes the status quo, power and themes in online public opinion researches and the models, methods and skills in quantitative researches. The results show that the online public opinion quantitative research develops at a high speed presently. Some research institutions and researchers have formed or established specific models around some aspects of online public opinion such as its recognition and analysis, monitoring and early warning, spreading and evolution, and influence and countermeasures;the methods and tools for specific online public opinion re-search topics have already been explored or found. However, the quantitative researches of online public opinion also have some problems such as lacking application and consensus.