CAJ | 학술논문

论文通过对营销投入和企业绩效等有关概念进行阐述，定性的对企业营销投入和企业绩效之间的关系进行研究，然后，运用我国乳制品行业上市公司的相关数据进行定量研究，找出营销投入与企业绩效之间存在的相关关系，以期指导企业的营销投入，使之能在企业运行中产生最大效益。
논문통과대영소투입화기업적효등유관개념진행천술，정성적대기업영소투입화기업적효지간적관계진행연구，연후，운용아국유제품행업상시공사적상관수거진행정량연구，조출영소투입여기업적효지간존재적상관관계，이기지도기업적영소투입，사지능재기업운행중산생최대효익。
Based on the marketing investment and business performance and other relevant concepts, elaborated qualitative business relationship between marketing investment and corporate performance were studied, and then, using the relevant data of listed companies in China's dairy industry, this paper conducts quantitative research to identify the correlation between the marketing investment and corporate performance and to guide the company's marketing investment, so that it can produce the maximum benefit in the enterprise operation.