CAJ | 학술논문

通过提出19个需求风险影响因素，对421份问卷进行探索性因子分析与主成分分析，确定新能源汽车技术、外部政策和商业环境、消费者行为及能耗成本4个公因子，识别关键需求风险因素并进行解释，为有关方面采取相应的风险应对策略提供依据。
통과제출19개수구풍험영향인소，대421빈문권진행탐색성인자분석여주성분분석，학정신능원기차기술、외부정책화상업배경、소비자행위급능모성본4개공인자，식별관건수구풍험인소병진행해석，위유관방면채취상응적풍험응대책략제공의거。
This paper proposes 19 demand risk factors.They are further investigated by using Exploratory Factor Analysis Method and Principal Component Analysis based on the data collected from 421 questionnaires.As a result,four common factors are obtained,including NEV’ s technology,external policies and business environment,consumer behavior,and energy consumption cost.These key risk factors are further explained and discussed.The conclusion is expected to estab-lish a solid basis for the relevant stockholders to choose appropriate risk-responding strategies.