CAJ | 학술논문

在交通安全涉及的诸多因素中，人的因素最为关键。对交通参与者开展交通安全宣传教育，重点是研究拓展宣传教育渠道和途径，创新宣教载体形式。鉴于此，分析了不同群体传播途径与载体的特点，提出了适合交通安全宣教途径的载体形式。然后，根据车辆使用性质、驾驶人年龄、伤亡人员年龄及行业类型等因素的交通事故统计数据，筛选出13类事故比例较高、具有代表性的重点群体。最后，根据不同受众群体的教育需求和接受程度，确定其交通安全宣传教育途径与载体形式，建立了交通安全宣传教育途径与作品构成体系，为规划和设计交通安全科普教育系列作品提供依据。
재교통안전섭급적제다인소중，인적인소최위관건。대교통삼여자개전교통안전선전교육，중점시연구탁전선전교육거도화도경，창신선교재체형식。감우차，분석료불동군체전파도경여재체적특점，제출료괄합교통안전선교도경적재체형식。연후，근거차량사용성질、가사인년령、상망인원년령급행업류형등인소적교통사고통계수거，사선출13류사고비례교고、구유대표성적중점군체。최후，근거불동수음군체적교육수구화접수정도，학정기교통안전선전교육도경여재체형식，건립료교통안전선전교육도경여작품구성체계，위규화화설계교통안전과보교육계렬작품제공의거。
Road traffic safety involves many factors, and the human factor is crucial. It is particularly im-portant for the traffic participants to expend the different approaches and creative carrier form of traffic safety publicity and education. The article analyzed the propaganda approaches and carrier characteristics of different groups, and put forward different carrier form suitable for traffic safety publicity and educa-tion. Then, according to traffic accident statistics, such as the nature of vehicle use, driving age, casualty age and type of industry, 13 factors from the representative group with higher accident rate were selected. Finally, based on the educational demands and acceptance level of different groups, road traffic safety ed-ucation propaganda approaches and carrier form were determined, and the production system of traffic safety publicity and education was set up, which could provide basis for planning and design of traffic safety popular science education.