CAJ | 학술논문

在大数据时代下，消费者的购买决策越来越依赖于网络信息。由于旅游产品生产与消费的同步性，致使许多消费者在做出决策之前希望得到参考意见，TCC 就成为网络信息来源中非常重要的一部分。随着口碑变得数字化、规模化、匿名性以及即时性，旅游目的地的网络信息空间变得更加丰富。本文从消费者网络信息搜寻出发，揭示了旅游网络信息流与旅游客流之间的互动关系，为旅游目的地制定营销策略提供参考。
재대수거시대하，소비자적구매결책월래월의뢰우망락신식。유우여유산품생산여소비적동보성，치사허다소비자재주출결책지전희망득도삼고의견，TCC 취성위망락신식래원중비상중요적일부분。수착구비변득수자화、규모화、닉명성이급즉시성，여유목적지적망락신식공간변득경가봉부。본문종소비자망락신식수심출발，게시료여유망락신식류여여유객류지간적호동관계，위여유목적지제정영소책략제공삼고。
In the era of big data, customers depend largely on the internet information before their decisions. Because of the synchronization of the produce and consume of travel products, the numerous consumers want to have reference opinions before purchase,which makes TCC becoming an important part of the source of network information.As the word of mouth become digital, scale, anonymity and immediacy, the information space of the destination is abundant.Based on the information search behavior, the research reveal the interactive relationship between the network information flow and the tourists flow, aiming to providing reference to the destination to make marketing strategy.