武汉纺织大学学报
武漢紡織大學學報
무한방직대학학보
Journal of Wuhan Institute of Science and Technology
2014年
5期
9-11
,共3页
自主品牌%国际化%服装管理%出口贸易
自主品牌%國際化%服裝管理%齣口貿易
자주품패%국제화%복장관리%출구무역
Self-owned Brand%Internationalization%Clothing Management%Export Trade
随着我国加入世贸组织后的全面深入,必须加快我国服装企业发展创新的步伐,开创服装出口自主品牌国际化战略,不仅可以发展服装自主品牌出口,还可以转变传统服装出口增长方式,提升服装品牌影响力,提升我国服装在国际服装市场中的竞争力,为我国自主品牌服装的国际化发展带来巨大推动作用。本文探讨研究我国服装出口自主品牌国际化战略,以提升我国自主品牌服装在国际市场中的地位和竞争力。
隨著我國加入世貿組織後的全麵深入,必鬚加快我國服裝企業髮展創新的步伐,開創服裝齣口自主品牌國際化戰略,不僅可以髮展服裝自主品牌齣口,還可以轉變傳統服裝齣口增長方式,提升服裝品牌影響力,提升我國服裝在國際服裝市場中的競爭力,為我國自主品牌服裝的國際化髮展帶來巨大推動作用。本文探討研究我國服裝齣口自主品牌國際化戰略,以提升我國自主品牌服裝在國際市場中的地位和競爭力。
수착아국가입세무조직후적전면심입,필수가쾌아국복장기업발전창신적보벌,개창복장출구자주품패국제화전략,불부가이발전복장자주품패출구,환가이전변전통복장출구증장방식,제승복장품패영향력,제승아국복장재국제복장시장중적경쟁력,위아국자주품패복장적국제화발전대래거대추동작용。본문탐토연구아국복장출구자주품패국제화전략,이제승아국자주품패복장재국제시장중적지위화경쟁력。
With China's accession to the WTO, it is needed to accelerate the pace of the development of Chinese closing enterprises, and create the international strategy of closing export self-owned brands. We can not only develop the clothing exports of self-owned brands, but also change the traditional closing export growth pattern, promote the brand influence, enhance the competitiveness of our product in the international closing market, and bring big promotion for international development of Chinese self-owned brand clothing. This paper will explore the international strategy of Chinese closing export self-owned brands, in order to enhance the position of our self-owned brand closing in the international closing market.