CAJ | 학술논문

社会转型时期，市场经济的不完善、企业履行社会责任动力不足，要求政府主导企业社会责任的培育工作。然而，近年来频繁出现的“三聚氰胺事件”、“富士康十三连跳事件”、“诈捐门事件”等一系列企业社会责任缺失的现象，促使人们不得不思考政府该如何推进企业社会责任的自主履行。政府推进企业履行社会责任的关键在于如何将企业的获利动机与企业的社会责任联系起来。转型社会背景下，企业获利的最佳路径是俘获政府，获取政治支持。以政府俘获拓展的视角分析企业履行社会责任的动因，并根据政府俘获的动机，可以有针对性地提出政府如何借助企业的获利需求来推进企业主动履行社会责任。
사회전형시기，시장경제적불완선、기업리행사회책임동력불족，요구정부주도기업사회책임적배육공작。연이，근년래빈번출현적“삼취청알사건”、“부사강십삼련도사건”、“사연문사건”등일계렬기업사회책임결실적현상，촉사인문불득불사고정부해여하추진기업사회책임적자주리행。정부추진기업리행사회책임적관건재우여하장기업적획리동궤여기업적사회책임련계기래。전형사회배경하，기업획리적최가로경시부획정부，획취정치지지。이정부부획탁전적시각분석기업리행사회책임적동인，병근거정부부획적동궤，가이유침대성지제출정부여하차조기업적획리수구래추진기업주동리행사회책임。
As a result of the imperfect economical market and the lack of the impetus for enterprises to carry out their corresponding social responsibility in a social transformation era,there is a need for government to lead enter-prises to foster their social responsibility.However,cases,like Melamine,13-consecutive suicides of Foxconn,and fake donations,push the government at every level to think how to get enterprises to carry out social responsibility voluntarily.Integrating the motivation of enterprises’gains with social responsibility is the key which government can use to enhance corporate social responsibility.The present paper is intended to analyze the impetus of corporate social responsibility from the perspective of the extension of government capture,and advances the measures that can be used to promote enterprises to implement social responsibility with the aim of obtaining benefits.