CAJ | 학술논문

以中国石化上海石油化工股份有限公司为例，对石化企业投资者管理模式的建立进行了探讨，依据投资者关系管理多年的工作经验建立了相关的制度，规范了投资者关系管理相关行为，对投资者扩展了沟通渠道，实现了投资者与公司多元化的互动，并且细分投资者类型，采取具有针对性的投资者关系策略。根据当前资本市场的新特征，提出对投资者关系管理的模式采取新的改变，包括加强投资者关系管理队伍建设，丰富公司网站“投资者关系”主页内容及加强与中介机构的合作等新思路。
이중국석화상해석유화공고빈유한공사위례，대석화기업투자자관리모식적건립진행료탐토，의거투자자관계관리다년적공작경험건립료상관적제도，규범료투자자관계관리상관행위，대투자자확전료구통거도，실현료투자자여공사다원화적호동，병차세분투자자류형，채취구유침대성적투자자관계책략。근거당전자본시장적신특정，제출대투자자관계관리적모식채취신적개변，포괄가강투자자관계관리대오건설，봉부공사망참“투자자관계”주혈내용급가강여중개궤구적합작등신사로。
Taking SINOPEC Shanghai Petrochemical Company Limited as instance,the establishment of investor relations management (IRM)mode in petrochemical enterprises was discussed.Based on the twenty years’ experience in investor relations,the company established related rules and regulations to normalize the behaviors in IRM,expanded the channels for communication with investors to realize diversified mutual reaction between the company and investors,and divide investors into different sorts to take pointed IRM tactics.To comply with the new characteristics in capital market,proposals were raised for perfecting the current IRM mode,including enhancing teambuilding of IRM,enriching the contents in"investor relations’column in the website of the company,strengthening cooperation with financial intermediaries,and so on.