CAJ | 학술논문

改革开放三十多年来，我国高等教育的改革和发展实现了历史性的跨越，人才培养理念更加契合经济、社会发展的需要，针对本科教育的人才培养、教学模式、课程体系和教学方法的教学改革越来越深入。“应用型本科”这一基于人才培养和教学改革的教育理念应运而生，是《高等教育法》所提出的“高等教育教学改革务必根据不同类型、不同层次高等学校自身实际”要求、“质量工程”所坚持的“分类指导、注重特色”原则的具体化和实践成果。因此，笔者从自己的专业研究方向出发，就如何构建市场营销应用型本科人才培养模式的必要性做简要分析。
개혁개방삼십다년래，아국고등교육적개혁화발전실현료역사성적과월，인재배양이념경가계합경제、사회발전적수요，침대본과교육적인재배양、교학모식、과정체계화교학방법적교학개혁월래월심입。“응용형본과”저일기우인재배양화교학개혁적교육이념응운이생，시《고등교육법》소제출적“고등교육교학개혁무필근거불동류형、불동층차고등학교자신실제”요구、“질량공정”소견지적“분류지도、주중특색”원칙적구체화화실천성과。인차，필자종자기적전업연구방향출발，취여하구건시장영소응용형본과인재배양모식적필요성주간요분석。
Thirty years of reform and opening up, China's higher education reform and development to achieve a historic leap, personnel training philosophy more fit economic, social development, and personnel training for undergraduate education, teaching mode, curriculum and teaching methods Teaching more depth."Application-oriented"This educational philosophy based on per-sonnel training and teaching reform came into being, the"Higher Education Act"proposed"higher education reform must be based on the different types and levels of colleges and universities with their actual 'requirements,"quality concrete and practical results project"insisted"guidance, focusing on the characteristics"principle. Therefore, the author starts from their own professional re-search, makes an analysis on necessity of building marketing application-oriented training model.