CAJ | 학술논문

本文针对上海市工业旅游市场的发展现状，通过SCP范式分析研究了目前上海的工业旅游产业结构、市场行为和市场绩效，指出当前上海工业旅游的产业结构具有市场集中度过高、产品差异化仅表现在主题文化方面且进入壁垒不高的特征，由此造成了相应的市场行为，最终导致了该产业的间接绩效水平高于直接绩效水平。最后提出了优化产业结构的相关政策建议。
본문침대상해시공업여유시장적발전현상，통과SCP범식분석연구료목전상해적공업여유산업결구、시장행위화시장적효，지출당전상해공업여유적산업결구구유시장집중도과고、산품차이화부표현재주제문화방면차진입벽루불고적특정，유차조성료상응적시장행위，최종도치료해산업적간접적효수평고우직접적효수평。최후제출료우화산업결구적상관정책건의。
Based on the development status of Shanghai industrial tourism market, this paper studied the industrial structure, market behavior and market performance of Shanghai industrial tourism by SCP paradigm, pointed out the characteristics of the industrial structure of the current Shanghai industrial tourism, namely too high market concentration, product differentiation only reflected in the theme culture and not high barriers to entry. The characteristics of the industrial structure resulted in the corresponding market behavior, so that it caused the indirect performance level was higher than the direct performance level of Shanghai industrial tourism. Finally, the relevant policy recommendations to optimize the industrial structure were proposed.