CAJ | 학술논문

作为海洋文化历史名城的舟山，有着深厚而独特的地域文化，这种独特的地域文化必定会对当地土特产的包装设计起到重要影响作用。然而在调查中发现，舟山土特产包装设计在应用中，出现了不少的问题，本文基于海洋文化地域特色，从强化和提升舟山海洋文化特色角度，对其在包装设计中的应用进行了探析，希望能对舟山土特产包装设计起到一定的改进作用。
작위해양문화역사명성적주산，유착심후이독특적지역문화，저충독특적지역문화필정회대당지토특산적포장설계기도중요영향작용。연이재조사중발현，주산토특산포장설계재응용중，출현료불소적문제，본문기우해양문화지역특색，종강화화제승주산해양문화특색각도，대기재포장설계중적응용진행료탐석，희망능대주산토특산포장설계기도일정적개진작용。
Zhoushan, as a historic city of marine culture, has deep and unique regional characteristics, which need to be taken into consideration when design the local products packaging. According to the investigation, we find that there are a lot of problems existing in the design of Zhoushan local products packaging. This paper studies on the packaging design with Zhoushan marine culture characteristics based on the regional marine culture in order to improve the design of Zhoushan local products packaging.