CAJ | 학술논문

近些年来，以微博、微信等为代表的自媒体，已成为网络传播最活跃的主体和新兴舆论场。面对这一形势，高校宣传思想工作者应对自媒体进行深入研究，分析自媒体对高校宣传思想工作提出的机遇和挑战，从创新工作思路、创新管理机制、创新队伍建设来提高宣传思想工作的实效性。
근사년래，이미박、미신등위대표적자매체，이성위망락전파최활약적주체화신흥여론장。면대저일형세，고교선전사상공작자응대자매체진행심입연구，분석자매체대고교선전사상공작제출적궤우화도전，종창신공작사로、창신관리궤제、창신대오건설래제고선전사상공작적실효성。
We-Media(micro-blog and Micro-message as its representative),has become the most active subj ect of network communication and an integral part of emerging media in recent years.Facing this situation,the staff of propaganda in University should make a deeply study of we-media.They should analyze the opportunities and challenges of we-media,and give advice to improve the effectiveness of propaganda ideological work such as innovativing work ideas,management mechanism and team.