包装学报
包裝學報
포장학보
PACKAGING JOURNAL
2014年
4期
78-82
,共5页
中国国画大家珍藏版贵州茅台酒%包装设计%国画
中國國畫大傢珍藏版貴州茅檯酒%包裝設計%國畫
중국국화대가진장판귀주모태주%포장설계%국화
Moutai Liquor Collective Edition of Traditional Chinese Painting%package design%traditional Chinese painting
刘文平先生策划的“中国国画大家珍藏版贵州茅台酒”的包装具有3个方面的重要特色：一是注重民族特性，体现鲜明的中华民族传统文化特色；二是注重品牌定位，体现品牌文化与国酒品牌的融合无间；三是重视消费心理，将眼球效应与理性刺激有机结合。“中国国画大家珍藏版贵州茅台酒”包装为高端品牌商品的包装设计提供了有益的借鉴。
劉文平先生策劃的“中國國畫大傢珍藏版貴州茅檯酒”的包裝具有3箇方麵的重要特色：一是註重民族特性，體現鮮明的中華民族傳統文化特色；二是註重品牌定位，體現品牌文化與國酒品牌的融閤無間；三是重視消費心理，將眼毬效應與理性刺激有機結閤。“中國國畫大傢珍藏版貴州茅檯酒”包裝為高耑品牌商品的包裝設計提供瞭有益的藉鑒。
류문평선생책화적“중국국화대가진장판귀주모태주”적포장구유3개방면적중요특색：일시주중민족특성，체현선명적중화민족전통문화특색；이시주중품패정위，체현품패문화여국주품패적융합무간；삼시중시소비심리，장안구효응여이성자격유궤결합。“중국국화대가진장판귀주모태주”포장위고단품패상품적포장설계제공료유익적차감。
The packaging of“Moutai Liquor Collective Edition of Traditional Chinese Painting”demonstrates three important features. The first is the highlighted national feature with distinct traditional Chinese culture. The second is the focused brand positioning with the perfect combination of corporate culture and Chinese wine brand. The last is the consumer-oriented psychology with the integration of eyeball economy and rational incentive. Its packaging is of good reference to the design of high-end product packaging.
