CAJ | 학술논문

“荷塘月色”生态农业品牌具有良好的自然生态环境、便捷的交通条件以及深厚的文化底蕴，其品牌设计主要从标志设计、装饰文字设计、海报设计3个方面进行。“荷塘月色”生态农业农产品包装主要选用纸质、布质和自然物等绿色环保材料，以材料的生态环保凸显农产品的绿色天然；在结构上，主要进行了纸盒的拼接结构、布袋的创新开口方式和塑料的组合包装结构3种不同方式的设计；装潢设计主要运用水墨画的表现形式，将各种农产品与其成熟时期的农村场景相结合，进行创意设计。
“하당월색”생태농업품패구유량호적자연생태배경、편첩적교통조건이급심후적문화저온，기품패설계주요종표지설계、장식문자설계、해보설계3개방면진행。“하당월색”생태농업농산품포장주요선용지질、포질화자연물등록색배보재료，이재료적생태배보철현농산품적록색천연；재결구상，주요진행료지합적병접결구、포대적창신개구방식화소료적조합포장결구3충불동방식적설계；장황설계주요운용수묵화적표현형식，장각충농산품여기성숙시기적농촌장경상결합，진행창의설계。
“Lotus Pond” ecological agriculture brand is endowed with a good natural environment, convenient traffic location and rich cultural heritage. Its brand design is mainly focused on three aspects of logo, decorative text and poster design. The packaging materials of paper, cloth, and natural green materials are adopted in“Lotus Pond”ecological agriculture products to highlight the natural green agricultural products. In the structure, three different designs are taken as the mosaic structure of the carton, innovative cloth bag opening pattern and a combination of plastic packaging structure. Ink and wash painting is employed in the decoration design, which combines various agriculture products in mature period with rural scene with figurative and abstract expressions.