CAJ | 학술논문

产品的表达依赖非语言的形式，将其象征特性运用于使用环境中便产生了语意。语意的传达在提高人机交互的效率中起着重要的作用，不仅提高了产品质量，而且还能使产品提供更好的服务。作者将在论述产品语意学适用范围的基础上，从形态把握、色彩运用、材质选择这三个角度，对产品设计中语义的表达进行了分析。
산품적표체의뢰비어언적형식，장기상정특성운용우사용배경중편산생료어의。어의적전체재제고인궤교호적효솔중기착중요적작용，불부제고료산품질량，이차환능사산품제공경호적복무。작자장재논술산품어의학괄용범위적기출상，종형태파악、색채운용、재질선택저삼개각도，대산품설계중어의적표체진행료분석。
Product semantics is the study of the shape of an artificial object in the use of environmental features ,and a new discipline applying this concept to industrial design ,it plays a role in man-machine communication efficiency ,product quality im-provement and the provision of better service .This article was to explore the product semantics ,on the basis of the applicable scope ,and put forward from three angles in terms of the form ,the use of color and the material selection ,analyzing the semantic expression in product design ,therefore making it accorded with people’s cognitive process ,physiology ,psychological state and be-havior.