CAJ | 학술논문

广告是一种传播工具，是将某一商品的信息，通过一定的传播媒介传送给消费者；社会市场竞争激烈，好的产品必须借助于广告宣传，只有通过适当的广告宣传活动，将产品打出去，将自己的企业形象树立起来，才能形成自己的品牌和口碑，从而使企业在商海中立于不败之地。广告创意的重要性在于广告所能阐述传达的效果。
엄고시일충전파공구，시장모일상품적신식，통과일정적전파매개전송급소비자；사회시장경쟁격렬，호적산품필수차조우엄고선전，지유통과괄당적엄고선전활동，장산품타출거，장자기적기업형상수립기래，재능형성자기적품패화구비，종이사기업재상해중립우불패지지。엄고창의적중요성재우엄고소능천술전체적효과。
Advertising is a tool to spread the information of a product to customers through certain communication media. In the fierce market competition, good products must be marketed by means of advertising and publicity, as only through adequate advertising and publicity can these products be popularized, es-tablish their enterprise images and form their own brands and public praises, so as to make them undefeated in the market. The importance of advertising originality lies in the effect it can ex-press and convey.