科学与管理
科學與管理
과학여관리
Science and Management
2014年
5期
46-52
,共7页
创业%创业机会%商业模式
創業%創業機會%商業模式
창업%창업궤회%상업모식
Entrepreneurship%Entrepreneurial opportunity%Business model
创业机会与商业模式作为创业研究中的重要问题，长期以来并未有效地联系起来。本文在理论与实证研究的基础上，构建创业机会对商业模式的作用机理模型，探索机会的不同特征对商业模式的影响差异，验证了创业机会对商业模式具有显著影响作用，并提出建立机会与企业内外环境相协调的商业模式有助于提高创业成功率和创业绩效。
創業機會與商業模式作為創業研究中的重要問題，長期以來併未有效地聯繫起來。本文在理論與實證研究的基礎上，構建創業機會對商業模式的作用機理模型，探索機會的不同特徵對商業模式的影響差異，驗證瞭創業機會對商業模式具有顯著影響作用，併提齣建立機會與企業內外環境相協調的商業模式有助于提高創業成功率和創業績效。
창업궤회여상업모식작위창업연구중적중요문제，장기이래병미유효지련계기래。본문재이론여실증연구적기출상，구건창업궤회대상업모식적작용궤리모형，탐색궤회적불동특정대상업모식적영향차이，험증료창업궤회대상업모식구유현저영향작용，병제출건립궤회여기업내외배경상협조적상업모식유조우제고창업성공솔화창업적효。
Entrepreneurial opportunity and business model are important issues in the entrepreneurship research. However, the combination of them has been not effectively studied. Based on the theoretical and empirical research, this paper, through the construction of the mechanism model of entrepreneurial opportunity for the business model, explores the differences of the different characteristics of opportunity to business model. The paper verified that entrepreneurial opportunity has a significant impact on the business model, and proposed the establishment of opportunity coordinated with internal and external environment of the entrepreneurial business model is helpful to improve the success rate of entrepreneurship and entrepreneurial performance.
