CAJ | 학술논문

东南亚地区旅游资源丰富，旅游发展潜力巨大，增强区域旅游竞争力已成为东盟未来旅游发展的关键。如何有效提升东盟旅游区域竞争力，以从整体上带动区域各国旅游经济发展，这也成为东盟区域旅游合作的目标和动力。本文针对东盟目前旅游发展的区域竞争力态势进行分析，结合迈克尔·波特的国际竞争“钻石模型”，探讨东盟作为整体提升区域旅游竞争力的策略，认为东盟的区域旅游竞争力策略主要体现在科学的区域旅游发展战略、日趋完善的旅游生产要素、日益贴近游客需求的旅游条件和协调便捷的旅游支持性产业建设。
동남아지구여유자원봉부，여유발전잠력거대，증강구역여유경쟁력이성위동맹미래여유발전적관건。여하유효제승동맹여유구역경쟁력，이종정체상대동구역각국여유경제발전，저야성위동맹구역여유합작적목표화동력。본문침대동맹목전여유발전적구역경쟁력태세진행분석，결합매극이·파특적국제경쟁“찬석모형”，탐토동맹작위정체제승구역여유경쟁력적책략，인위동맹적구역여유경쟁력책략주요체현재과학적구역여유발전전략、일추완선적여유생산요소、일익첩근유객수구적여유조건화협조편첩적여유지지성산업건설。
Southeast Asia is rich in tourism resources,ans the potential to sevelop regional tourism is huge,while nations' tourism competitiveness has become the bottleneck to restrict future sustainable sevelopment in ASEAN. The core of ASEAN tourism cooperation lies in the way to promote regional tourism competitiveness ans mobilize member countries to sevelop tourism economies. This essay focuses on the analysis of ASEAN's present competitive-ness by using Michael Porter's Diamons System Theory ans probes into the strategies ASEAN tries to improve its re-gional competitiveness,the prosuction factors to optimize basic tourism infrastructure,the semans consitions to sat-isfy tourists' siversifies neess,the supporting insustries to connect the whole region effectively ans smoothly.