CAJ | 학술논문

在大力推进新型城镇化和实施生态文明战略的当下，重庆发展乡镇文化产业可谓机遇与挑战并存。重庆乡镇文化产业虽有一定基础，但仍然存在区域发展不平衡、发展模式单一等主要问题。若政府牵头搭台、调动社会各方力量，以打造乡镇文化旅游产业品牌为起点、积极实施引智创新，不断深化、完善乡镇文化产业链，最终走向产业集聚，文化产业必将发挥其对镇域经济的扩散效应，有效推动镇域经济的绿色崛起。
재대력추진신형성진화화실시생태문명전략적당하，중경발전향진문화산업가위궤우여도전병존。중경향진문화산업수유일정기출，단잉연존재구역발전불평형、발전모식단일등주요문제。약정부견두탑태、조동사회각방역량，이타조향진문화여유산업품패위기점、적겁실시인지창신，불단심화、완선향진문화산업련，최종주향산업집취，문화산업필장발휘기대진역경제적확산효응，유효추동진역경제적록색굴기。
Under the background of the strategy of vigorous new?style urbanization promotion and ecological civilization imple?mentation, there are both challenge and opportunity for Chongqing to develop cultural industry of towns and villages in Chongqing, however, there are still some problems such as imbalanced regional development, single development model and so on. Industrial accumulation can be finally formed by governmental organization to set up platform to organize the forces in all works of life, by taking urban and rural tourism industry brands initiation as the starting point to actively bring?in wise people and imple?ment innovation, and by continuously deepening and perfecting cultural industry chain in the towns and the villages so that cultur?al industry will inevitably play a spreading role in town?region economy to effectively boost the green rise of town?region economy.