CAJ | 학술논문

RFID无线频射技术在服装零售业的应用是目前国内外服装市场需求的产物。本文探究了服装品牌市场对RFID技术的实践运用现状，设计了以RFID技术为核心的数据统计新模式，并从客流监控、消费者选择、消费者试衣、消费者购买等多维度分析服装卖场的消费数据，得出现行服装卖场消费数据统计分析的策略，对当前服装设计与市场推广具有应用价值。
RFID무선빈사기술재복장령수업적응용시목전국내외복장시장수구적산물。본문탐구료복장품패시장대RFID기술적실천운용현상，설계료이RFID기술위핵심적수거통계신모식，병종객류감공、소비자선택、소비자시의、소비자구매등다유도분석복장매장적소비수거，득출현행복장매장소비수거통계분석적책략，대당전복장설계여시장추엄구유응용개치。
The application of RFID radio frequency technology in the clothing retail industry is the outcome of clothing market demand at home and abroad. In this paper, the application situation of RFID technology in clothing brand market was explored. A new mode with RFID technology as core data statistics was designed. The consumption data of clothing marketplaces from many dimensions, including customer flow monitoring, consumer choice, fitting of consumers and consumer purchase were analyzed. It was concluded that the current statistical analysis strategy of the consumption data of clothing marketplaces was of application value for the current clothing design and market promotion.