CAJ | 학술논문

本文简要阐述了砀山酥梨品牌的发展现状，较为深入地分析了砀山酥梨品牌发展中存在问题，提出了要提高砀山酥梨生产经营者的品牌意识、树立砀山酥梨品牌的绿色水果形象、加强砀山酥梨品牌整合营销传播、完善砀山酥梨的标准化体系提高产品标准化程度、健全品牌管理制度等品牌发展策略，以促进砀山酥梨品牌很好发展，为果农带来更多收益，带动地方经济快速发展。
본문간요천술료탕산소리품패적발전현상，교위심입지분석료탕산소리품패발전중존재문제，제출료요제고탕산소리생산경영자적품패의식、수립탕산소리품패적록색수과형상、가강탕산소리품패정합영소전파、완선탕산소리적표준화체계제고산품표준화정도、건전품패관리제도등품패발전책략，이촉진탕산소리품패흔호발전，위과농대래경다수익，대동지방경제쾌속발전。
This paper briefly expounded the recent situation of the brand development of Dangshan Pears,thor-oughly analyzed the problems in the development of the brand and raised that to improve the Dangshan Pears op-eratorˊs brand awareness,strengthen the integrated marketing communication,perfect the standardization system of Dangshan Pears and improve the degree of product standardization,we should complete the brand development strategy as the brand management system,in order to promote the development of Dangshan Pear brand,bring more income for orchardman,and drive the local economy to develop rapidly.