CAJ | 학술논문

商品竞争激烈的社会，包装除了具备最基本的“包”和“装”的功能外，本身所附带的商品附加值不可估量。一个好的包装犹如一个流动的广告，一个无声的解说员。泉州地方特产，是闽南泉州当地生活、文化习俗的一个代表，浓缩了这个地方的特色，是一种能带得走的“地方文化”，闽南特产的包装该怎么去定位和设计，使得闽南特产的包装能有独特的闽南文化特色，并且鲜明的存在在这个商品社会中，这个是我们要探讨和考虑的问题。
상품경쟁격렬적사회，포장제료구비최기본적“포”화“장”적공능외，본신소부대적상품부가치불가고량。일개호적포장유여일개류동적엄고，일개무성적해설원。천주지방특산，시민남천주당지생활、문화습속적일개대표，농축료저개지방적특색，시일충능대득주적“지방문화”，민남특산적포장해즘요거정위화설계，사득민남특산적포장능유독특적민남문화특색，병차선명적존재재저개상품사회중，저개시아문요탐토화고필적문제。
Besides the most basic “packing ” and “hold ” function,package attaches immeasurable commodity value in competitive commercial society.A good package is like a movable advertising,a silent announcer.Local specialty of southern Fujian is a representative of the local life,culture and customs,a concentration of the local characteristics,and carriable local culture.It is an issue explore,it is necessary to consider how to locate and design the package to make it have unique characteristics of Southern Fujian culture,and distinctive in this commercial society.