CAJ | 학술논문

企业危机公关管理中竞争情报技术的应用，其实质是指企业以现代信息技术为基础，将竞争情报技术应用于企业危机公关管理体系中，以保证体系的高效运行，提高危机公关管理工作的效率。本文依照危机公关管理运行阶段构建了企业危机公关管理体系模型，通过对企业危机公关管理与竞争情报技术的关系论述和竞争情报技术的研究现状分析，从应用实质、应用原则和应用模型方面阐述了竞争情报技术在企业危机公关管理体系中的应用。
기업위궤공관관리중경쟁정보기술적응용，기실질시지기업이현대신식기술위기출，장경쟁정보기술응용우기업위궤공관관리체계중，이보증체계적고효운행，제고위궤공관관리공작적효솔。본문의조위궤공관관리운행계단구건료기업위궤공관관리체계모형，통과대기업위궤공관관리여경쟁정보기술적관계논술화경쟁정보기술적연구현상분석，종응용실질、응용원칙화응용모형방면천술료경쟁정보기술재기업위궤공관관리체계중적응용。
The essence of the application of competitive intelligence technology ( CIT) in enterprise crisis public relations management is the applying of CIT in enterprise crisis public relations management system based on modern information technology of an enterprise to en-sure the efficient operation of system and improve the efficiency of its public relations crisis management. This paper constructs a model of enterprise crisis public relations management system in accordance with public relations crisis management phases. After conducting an a-nalysis of competitive intelligence status research and making a discussion on the relationship between crisis enterprise public relations and CIT, the paper elaborates the CIT application in enterprise crisis public relations management system from the aspects of application es-sence, principles and model.