CAJ | 학술논문

社会化媒体时代的到来，不仅仅是一种技术的更新，还极大地改善了信息的传播环境。社会化媒体环境下，危机事件呈现出易受民众关注、易“异变”、传播效果放大等新特性，需要进行深入研究。从社会化媒体环境下危机事件传播的新特性出发，探讨社会化媒体环境下的危机事件在危机事件类型、参与主体、发表渠道、民众抗争措施4个方面的非对称性现象，并分析了社会化媒体下危机事件发展各阶段非对称性现象的表现。最后，为政府避免社会化媒体环境下危机事件非对称性，有效控制危机事件事态提出相应对策。
사회화매체시대적도래，불부부시일충기술적경신，환겁대지개선료신식적전파배경。사회화매체배경하，위궤사건정현출역수민음관주、역“이변”、전파효과방대등신특성，수요진행심입연구。종사회화매체배경하위궤사건전파적신특성출발，탐토사회화매체배경하적위궤사건재위궤사건류형、삼여주체、발표거도、민음항쟁조시4개방면적비대칭성현상，병분석료사회화매체하위궤사건발전각계단비대칭성현상적표현。최후，위정부피면사회화매체배경하위궤사건비대칭성，유효공제위궤사건사태제출상응대책。
The advent of the social media era brings the society not only a technical update, but also a great improvement of the informa-tion spread environment. Under the present new social media environment, crisis events are apt to be focused by the public, easy to "change", and have enlarged communication effect, these and other new features call for in-depth study. Starting from the new features of the spread of the crisis event in social media environment, this paper discusses the information transmission asymmetry phenomena from 4 aspects of crisis event type, participants, participation channels of the subject, and popular resistance measures taken by the public. Then, the paper analyzes the asymmetry phenomena related to the different stages of development of the crisis event. Finally, the paper puts for-ward some corresponding countermeasures to help government to avoid the asymmetry effect of crisis event under social media environment and control the crisis situation effectively.