CAJ | 학술논문

随着我国高等教育规模的不断扩大，大学生作为中国旅游市场的特殊消费群体，日益受到社会各界的关注。但反观目前昆山大学生旅游市场，参团出游的大学生寥寥无几，专门针对大学生这一消费群体的旅游产品也是屈指可数，大学生旅游市场似乎成为旅游企业望市兴叹的“鸡肋”。通过对昆山大学生旅游市场现状的调查及大学生旅游需求的分析，为昆山大学生旅游市场的开发提出建议。
수착아국고등교육규모적불단확대，대학생작위중국여유시장적특수소비군체，일익수도사회각계적관주。단반관목전곤산대학생여유시장，삼단출유적대학생요요무궤，전문침대대학생저일소비군체적여유산품야시굴지가수，대학생여유시장사호성위여유기업망시흥우적“계륵”。통과대곤산대학생여유시장현상적조사급대학생여유수구적분석，위곤산대학생여유시장적개발제출건의。
With the continuous expansion of China's higher education, college students as a special consumer groups attract more and more attention from the social from all walks of life. There is a few tourism products for college students in Kunshan. Through the investigation of present situation of college students' tourist market in Kunshan and the analysis of the college students' travel demand, the paper puts forward the proposal for Kunshan college students' tourist market development.