CAJ | 학술논문

近几年随着新兴媒体的出现，长江传媒得到了快速的发展，但在其投融资方面存在着影响其进一步发展的系列相关问题。基于问卷调研采用案例分析、规范与实证分析结合法等方法在分析借道资本市场扩张的速度加快、长江传媒投融资手段专业化增强等投融资现状的基础上，分析了长江传媒投融资方面存在的投融资体制机制不完善等问题，最后提出建立投融资法律法规、健全投融资体制和机制等策略。
근궤년수착신흥매체적출현，장강전매득도료쾌속적발전，단재기투융자방면존재착영향기진일보발전적계렬상관문제。기우문권조연채용안례분석、규범여실증분석결합법등방법재분석차도자본시장확장적속도가쾌、장강전매투융자수단전업화증강등투융자현상적기출상，분석료장강전매투융자방면존재적투융자체제궤제불완선등문제，최후제출건립투융자법율법규、건전투융자체제화궤제등책략。
In recent years, with the emergence of new medias, the Yangtze river media has a rapid development. There is a series of related problems affecting the further development of its investment and financing. Based on questionnaire research, the case analysis, in combination with norms and empirical analysis method ,the Yangtze river media has problems in mechanism of investment and financing system. This paper proposes strategies of establishing investment laws and regulations, and the mechanism of investment and financing syste .